Tag Archives: Watson Analytics

Planning the perfect party for the big game!

Guest post by Steve Archut

Hosting a party for the Big game? Here’s what to feed your guests

The game this weekend has practically become holiday in America with many people hosting parties and epic amounts of junk food consumed. Roughly 28,000,000 pounds (13,000,000 kg) of chips, 1.25 billion chicken wings, and 8,000,000 pounds (3,600,000 kg) of guacamole are consumed during the game. The question remains for those hosting a party, what do I serve my guests?

Using Watson Analytics for Social Media, I wanted to see what people were saying about some of the most popular dishes out there. In under 10 minutes I was able to identify what to serve and maybe more importantly what NOT to serve.

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We can see that wings, hoagies(subs & heroes to those not from Philadelphia), and pizza are dominating the conversation.

The overwhelming majority of people prefer to order their food instead of opting for home cooking.  This is great since it will free up time to watch the pre-game festivities!

Watson Analytics for Social Media also gives me the ability to quickly view the sentiment around the different dishes:

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Party trays have a surprisingly amount of negative sentiment.  (What did party trays ever do?)  Maybe I will avoid that this year.

When it comes to the Super Bowl, everyone is in on the food action.  Though men and women tend to have different opinions on what to serve.  This will really help plan what I should serve based on who is coming to the party.

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In just a few minutes, Watson Analytics for Social Media gave me an in depth look at what people are saying about popular dishes for the big game this Sunday and I was able to glean insights previously unavailable to me. As for me, I’ll be serving meatball sandwiches this Sunday.

 

Analytics for everyone? For free? Get out!

Making analytics accessible to all users has been a challenge for years.  Companies like Tableau and Qlik have done a decent job of reaching finicky business users by providing visualizations and data discovery capabilities.  They are largely one trick ponies in each of their areas of strength.  That is just not going to work for me. I am an only child with some strong Veruca Salt tendencies (Think, I want it all and I want it NOW!).  So I am particularly happy to talk about  the Watson Analytics announcement today.

Here is what the market is saying:

As a former marketing operations leader, I am thrilled to see these types of capabilities being offered directly to marketing, sales, human resources, and finance professionals.  For the first time these business users can have all of the analytics capabilities they need in one location without ANY technical knowledge required.  From snazzy visualizations to predictive analytics Watson Analytics offers the analytics you need all in one single location to answer questions like:

  • How can I make sure I target the hottest leads?
  • How can I increase the value of the customers I already have?
  • How can I create more successful campaigns?
  • How can we attract and retain the right employees with the right skills?
  • How can we create and keep top performers?

I have neither the time nor the patience to play around with analytics tools.  I need to get the answers to these from my data and make decisions NOW.  Watson Analytics gives me what I need and it is cloud based….so I don’t need to download and install anything!  Woohoo!

Watson Analytics is starting with a beta program.  I am looking forward to getting my grubby little mitts on it over the next several weeks.  You too can get an early glimpse by registering for the beta here!