Tag Archives: SPSS

Finally! Predictive Analytics even I can use!

When I was running marketing operations, I had hired a statistics expert to come into the organization to help me make sense of all of our marketing data.  As I worked with this excellent “stats guy”, I realized that predictive analytics can be pretty darn complicated and required a more specialized skill set than I had originally thought.

This all changed on Tuesday June 11, 2013.  IBM announced the availability of IBM SPSS Analytic Catalyst – a statistician in the software – which makes predictive analytics on big data available to mere mortals like myself.  I was admittedly skeptical that this new offering could actual make predictive analytics accessible.  There had to be some gotcha….  well, I was wrong (not something I admit often!).

So, what does this thing do exactly? Let’s say you are a marketer and want to understand which customers would likely “churn” or leave for your competitor.  This is where Analytic Catalyst comes in.  There is a three step process to get the answers you need.

  1. Add your data (csv file)
  2. Select the field you would like to predict
  3. Review plain English results

Sounds simple?  Well it is.  Review a demo here to see how this can help marketers, customer service teams, sales and other organizations find the small data within the big data!

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