I recently had the chance to attend the Gartner BI Summit in Las Vegas. If you are in the analytics space and have not attended this event, you really need to check it out. My colleague Marcus Hearne shares his experiences at the event in his blog post. The event is Gartner‘s opportunity to share their point of view but also for analytics vendors of all sizes to share their points of view.
So what did I take away from this event? Put quite simply, analytics vendors must design solutions and capabilities that are fast, easy and smart. For too long, analytics have been relegated to the to the wizards, witches, sorcerers and sorceresses in their lair. It does not need to be that way. As Gartner analyst Rita Sallam pointed out in the keynote, mere mortals can demystify the magic and understand the “tricks” behind the magic.
As I sat through the various vendor sessions I picked up on the key themes of fast, easy and smart. Let’s talk a little bit about what that means:
Fast: Each of the sessions I sat through demonstrated the speed of the analytics offerings. This should just be an expectation period, no discussion. You need answers and you need them fast. We expect to get answers quickly in our personal lives…why should we have a different expectation at work? It was more than just raw speed. It is also about getting up and running quickly. This can be done by adopting cloud based analytic solutions.
Easy: Analytics solutions must be dead simple to use – I am talking as easy as a telephone, microwave or a garden hose. If analytics require a PhD or reading a long manual…there will be no broad adoption. But it is much more that just easy to use. The information must be easy to understand. This can be accomplished through powerful visualizations. Remember: A Picture is worth a thousand words.
Smart: Many of the latest and greatest innovations feature industry specific or use case specific solutions, such as Predictive Maintenance and Quality. Analytic solutions must be specific to the users’ role and address specific pain points. More and more offerings will include some form of intelligence to make the analytics all the more powerful.
To hear more about analytics I recommend visiting a Business Analytics Summit in a city near you.