I recently attended conference in Singapore
where I had the chance to listen to thought leaders discuss the need for analytics to address what Gartner refers to as the “nexus of forces” – Cloud, Social, Mobile and Information. Mychelle Mollot took a deeper dive on the “information” force in the Big Data and Analytics keynote.
As a marketer I grapple with explaining these nexus of forces and the need for Big Data and Analytics everyday. Everyone seems to have an opinion on exactly what Big Data is and why it is so important. It was in fact several customers and partners who reminded me of several things: Continue reading Analytics is not a thing you “do”…it’s a way of life.