Tag Archives: Data

So what the heck do you do with Watson Analytics?

It has been a little over a year since IBM’s Watson Analytics was released.  Watson Analytics, a smart data discovery tool, continues to deliver easy analytics for everyone.  Some competitors are trying to catch and imitate what IBM has delivered but frankly, their latest news is more “snooze worthy” than newsworthy.

Because Watson Analytics is so easy to use and visually appealing, IBM has seen strong adoption (1 million plus users!).  Over the past couple of months there have been some amazing additions to an already fantastic product (see Watson Analytics for Social Media).

Watson Analytics is so powerful and can address so many different uses cases.  I am frequently faced with the following query:  So, I get it!  I have a ton of data and I need a way to make sense of it.  But what exactly do I DO with it??

This really depends on what your role is.  In our work lives we each fit into some type of role:

  • sales guy
  • marketeer
  • finance professional 
  • operations director
  • supply chain manager
  • head of strategy

So, as you read this and think about what YOU can do with Watson Analytics, think about the data you need to better visualize.  Think about what finding patterns within your data could do for you.  Finally, think about how adding social media data to your analyses can make you analyses event more effective.

But most importantly let’s put this in context of some of the major roles and use cases that will matter to you:

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Over the next several weeks, I will be sharing the details behind some of these specific use cases and providing a “how to do this yourself” approach.  Check back to hear more about how #watsonanalytics can help address many of these use cases.

 

 

Analytics is not a thing you “do”…it’s a way of life.

I recently attended conference in Singapore

A beautiful view of Singapore at night.
A beautiful view of Singapore at night.

where I had the chance to listen to thought leaders discuss the need for analytics to address what Gartner refers to as the “nexus of forces” – CloudSocialMobile and Information.   Mychelle Mollot took a deeper dive on the “information”  force in the Big Data and Analytics keynote.

As a marketer I grapple with explaining these nexus of forces and the need for Big Data and Analytics everyday.  Everyone seems to have an opinion on exactly what Big Data is and why it is so important.   It was in fact several customers and partners  who reminded me of several things: Continue reading Analytics is not a thing you “do”…it’s a way of life.