Tag Archives: cognitive

4 ways your analytics can deceive you

This is post 1 of a 3 part series to help dispel the myth that fast and agile analytics are always better. 

 

How do youNugget  zero in on the right information to make the best decisions with all the technology, data, and new analytics techniques available to you today?
How do you find opportunities or identify problems before anyone else?

We have entered the age of “Required Knowledge”. With all the data available to us – internally and externally – employees and executives are expected to know.cost of not knowing.png There is a “cost of not knowing” and getting caught not knowing could lead to sensational news headlines accompanied by loss of shareholder value, loss of customers, and even industry fines.

So how do you find opportunities or identify problems before anyone else? How do you avoid getting caught not knowing something you should and also open the opportunity to make better data-driven decisions and find opportunities for competitive advantage? We went to work studying market trends and interviewing hundreds of customers and reviewing thousands of projects and the common theme we have been hearing is all around “Smarts”.

When you look at business results, it will naturally lead to questions about why certain things are happening. It’s how you answer those questions that determine your level of competitive advantage. Companies that apply “Smarts” to those questions are relying on cognitive services, machine learning, optimization and pattern-based planning to drive sounder decision and identify trends before they could even know which questions to ask…….

To be continued……. 4 questions to ask yourself!

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