Making analytics accessible to all users has been a challenge for years. Companies like Tableau and Qlik have done a decent job of reaching finicky business users by providing visualizations and data discovery capabilities. They are largely one trick ponies in each of their areas of strength. That is just not going to work for me. I am an only child with some strong Veruca Salt tendencies (Think, I want it all and I want it NOW!). So I am particularly happy to talk about the Watson Analytics announcement today.
Here is what the market is saying:
As a former marketing operations leader, I am thrilled to see these types of capabilities being offered directly to marketing, sales, human resources, and finance professionals. For the first time these business users can have all of the analytics capabilities they need in one location without ANY technical knowledge required. From snazzy visualizations to predictive analytics Watson Analytics offers the analytics you need all in one single location to answer questions like:
- How can I make sure I target the hottest leads?
- How can I increase the value of the customers I already have?
- How can I create more successful campaigns?
- How can we attract and retain the right employees with the right skills?
- How can we create and keep top performers?
I have neither the time nor the patience to play around with analytics tools. I need to get the answers to these from my data and make decisions NOW. Watson Analytics gives me what I need and it is cloud based….so I don’t need to download and install anything! Woohoo!
Watson Analytics is starting with a beta program. I am looking forward to getting my grubby little mitts on it over the next several weeks. You too can get an early glimpse by registering for the beta here!