About Brendan

MY POSTS ARE MY OWN VIEWS AND NOT THOSE OF MY EMPLOYER

Brendan is on a mission to help organizations understand the art of the possible with analytics. He brings his real world experience in driving analytics initiatives as part of IT, marketing, sales and operations roles. In these roles he drove initiatives to derive BIO PICinsights from data to help the organizations make confident decisions to drive revenue, reduce expenses, or mitigate business risks.

Brendan joined IBM as part of the Cognos acquisition. At Cognos he held a variety of roles focused on Business Intelligence and applying analytics across marketing and sales.  When not talking analytics he can be found on ski slopes across the globe.

Brendan received his BA from the University of Maine and MA from Bowling Green State University. He was awarded post graduate Fulbright Scholarship in Austria.

Twitter: @BrendanRGrady

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