MY POSTS ARE MY OWN VIEWS AND NOT THOSE OF MY EMPLOYER
Brendan is on a mission to help organizations understand the art of the possible with analytics. He brings his real world experience in driving analytics initiatives as part of IT, marketing, sales and operations roles. In these roles he drove initiatives to derive insights from data to help the organizations make confident decisions to drive revenue, reduce expenses, or mitigate business risks.
Brendan joined IBM as part of the Cognos acquisition. At Cognos he held a variety of roles focused on Business Intelligence and applying analytics across marketing and sales. When not talking analytics he can be found on ski slopes across the globe.