UPDATE: What’s the buzz around the big game on 2/5?

Let’s check back in on our Super Bowl analysis using Watson Analytics for Social Media

Since we built all these assets last week, all I need to do is refresh my project, and Watson Analytics for Social Media will update the underlying data. We can see the conversation has completely changed!
Screen Shot 2017-02-03 at 12.00.46 PM.png
After the conference championships last week, everyone was talking about Tom Brady and Matt Ryan. Now the entire conversation has shifted to the halftime show and commercials. Nearly 61% of posts are related to those two topics. Looks like most people will be loading up on their wings and hoagies during the actual game! 
There are two other interesting changes I have noticed. The sentiment has definitely increased for the entire conversation. Also, looking at the geography of the posts, the majority are coming from Texas where the game is being played.
Hope you enjoyed the update. Whatever you are doing for the game this weekend, have a happy and safe time!

With the Super Bowl right around the corner, I figured now would be a great time to use Watson Analytics for Social Media to analyze what the conversation has been about.  There are always many story lines surrounding the game, and this year is no different.
  • Will Matt Ryan get his first ring?
  • Will the Super Bowl commercials live up to the expectation?
  • How inflated are the footballs?
  • Who is just there for the half time show?

These are all questions we can explore!

I used seven themes to scrape the social web. I chose Matt Ryan, Tom Brady, and Roger Goodell to understand what people are saying about those three. It sure would be interesting if Roger Goodell had to hand Tom Brady the Lombardi trophy, I don’t think they play golf together in the offseason. As the Super Bowl has turned into quite a social event, for my other themes I looked at if people are going to parties or bars, and what the conversation is around commercials and the halftime show feature Lady Gaga.
Looking at the geospatial map, we can see that more people are talking about the game in Georgia than any other state. Falcons fans are excited to be back to the Super Bowl for the first time since 1998.map
Next we can analyze how these themes have evolved over the week.  We can see that Tom Brady was the hot topic on Monday, but as the week progressed, more people started discussing the commercials.trend
We can see here about 34% of the conversation is about the commercials and the halftime show, and more people are talking about going to parties rather than out to a bar.pie
Finally, we can look at what the sentiment is around these topics. The overall sentiment looks to be quite positive, alluding to many people being excited for the game.sentiment
Stay tuned as we will be monitoring the conversation and providing updates. Next week is media week at the Super Bowl and there are always a few interesting topics that pop up to shift the conversation. It will be interesting to see how the analysis evolves as the game gets closer.
To see how you can do the same type of analysis, try Watson Analytics for Social Media for FREE!

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