A GUEST POST BY ALEX JOSEPHS
With the Super Bowl right around the corner, I figured now would be a great time to use Watson Analytics for Social Media to analyze what the conversation has been about. There are always many story lines surrounding the game, and this year is no different.
- Will Matt Ryan get his first ring?
- Will the Super Bowl commercials live up to the expectation?
- How inflated are the footballs?
- Who is just there for the half time show?
These are all questions we can explore!
I used seven themes to scrape the social web. I chose Matt Ryan, Tom Brady, and Roger Goodell to understand what people are saying about those three. It sure would be interesting if Roger Goodell had to hand Tom Brady the Lombardi trophy, I don’t think they play golf together in the offseason. As the Super Bowl has turned into quite a social event, for my other themes I looked at if people are going to parties or bars, and what the conversation is around commercials and the halftime show feature Lady Gaga.
Looking at the geospatial map, we can see that more people are talking about the game in Georgia than any other state. Falcons fans are excited to be back to the Super Bowl for the first time since 1998.
Next we can analyze how these themes have evolved over the week. We can see that Tom Brady was the hot topic on Monday, but as the week progressed, more people started discussing the commercials.
We can see here about 34% of the conversation is about the commercials and the halftime show, and more people are talking about going to parties rather than out to a bar.
Finally, we can look at what the sentiment is around these topics. The overall sentiment looks to be quite positive, alluding to many people being excited for the game.
Stay tuned as we will be monitoring the conversation and providing updates. Next week is media week at the Super Bowl and there are always a few interesting topics that pop up to shift the conversation. It will be interesting to see how the analysis evolves as the game gets closer.
To see how you can do the same type of analysis, try Watson Analytics for Social Media for FREE!